Synetro Group is a non-traditional private investment and strategic advisory firm. Founded in 2000 by a team of serial entrepreneurs and results oriented operators and advisors, Synetro focuses in three areas:
Our Approach |
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Synetro is focused on companies and sectors where it can add more value than just capital and access to its network. As serial entrepreneurs and seasoned advisors with proven operational and transactional expertise, we partner with management teams on a “pull” basis to build successful companies. Our combination of flexible capital – unencumbered by traditional industry (fund) pressures – willingness to roll up our sleeves, and focus on long term success enables management teams to capture opportunities that are often left untapped.
Synetro seeks opportunities to create value through active investments in companies that offer potential for significant growth and/or operational improvements. |
Early Stage |
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Synetro partners with distinctive start-up or early stage company management teams, to build business-to-business internet/SaaS and business services companies. Drawing on the firm’s experience and resources, Synetro is an engaged investor, coach, and member of the board. Synetro is also available to advise management teams, on a CEO “pull” basis, to fine-tune business models, shape go-to-market strategies, fill leadership teams, create partnerships and alliances, structure deals, raise capital, and develop governance processes.
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Industries
Business to Business Internet/SaaS, Business Services Market Position Companies with a sustainable value proposition in niche regional, or national markets Management Teams Track record and/or unique industry advantage Revenue and Earnings - Pre-incorporation / truly distinctive start-ups - Early stage companies with revenue of $1MM+, breakeven plus Investment Size Typically up to $1MM, with capacity for follow on rounds up to $5MM Geography Chicago area, Salt Lake City area, SF Bay area |
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Growth and Advisory |
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Synetro partners with tech entrepreneurs with proven business models that are seeking to hyper scale, expand into adjacent categories and globally. Advisory roles include board service, leadership team coaching and mentoring, organizational alignment and operationalizing growth.
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Focus areas
Category shapers in B2B and B2C internet, marketplaces Investment Size Alignment of interest co-investments of $1-20M |
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Turnarounds |
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Synetro partners with founder run and family owned business-to-business technology, business services, and manufacturing companies that could benefit from its skills to revitalize or accelerate profitable growth.
Synetro typically makes a control, or strategic minority investment in the business, and assumes an ongoing advisory role. |
Sectors
Business Services, Software, Distribution, Manufacturing Revenue and Earnings Revenues of $10 - 75MM, below benchmark/no earnings Investment Size Minority investments <$10MM, control transaction values <$50MM Geography Chicagoland/Midwest, Salt Lake City/Utah |
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We are NOT seeking investments in: Life Sciences, Retail, Entertainment, Restaurants, Commodities, Energy, Oil and Gas