Synetro
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Active Partners for Growth

Synetro Group is a non-traditional private investment and strategic advisory firm. Founded in 2000 by a team of serial entrepreneurs and results oriented operators and advisors, Synetro focuses in two investment areas:​
Revitalizing Mature Businesses - family and closely held companies in business-to-business technology, business services, and manufacturing with revenues of $10-75MM
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Early Stage Ventures - Seed / Series A for technology and business services companies, including companies with professional services revenue, with initial investments less than $1MM, and follow-on capacity for up to $5MM​
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Our Approach

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Synetro is focused on companies and sectors where it can add more value than just capital and the odd introduction.  As serial entrepreneurs and seasoned advisors with operational and transactional experise, we partner with management teams on a “pull” basis, to build successful business-to-business companies.   Our combination of flexible capital – unencumbered by traditional industry (fund) pressures – willingness to roll up our sleeves, and focus on long term success, enables management teams to capture opportunities that are often left untapped.

Synetro seeks opportunities to create value through active investments in companies that offer potential for significant growth and/or ongoing operational improvements. 

Revitalizing Mature Businesses

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Synetro partners with founder run and family owned business-to-business technology, business services, and manufacturing companies that could benefit from its skills in accelerating profitable growth.

​Synetro typically makes a control, or strategic minority investment in the business, and assumes an ongoing advisory role.
 

Sectors
Business Services, Software, Distribution, Manufacturing

Revenue and Earnings
Revenues of $10 - 75MM, below benchmark/no earnings

Investment Size
Minority investments <$10MM, control transaction values <$50MM    

Geography
Chicagoland/Midwest, Salt Lake City/Mountains, Philadelphia

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Early Stage Ventures

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Synetro partners with distinctive start-up or early stage company management teams, to build business-to-business internet/SaaS and business services companies. Drawing on the firm’s experience and resources, Synetro is an engaged investor, coach, and member of the board. Synetro is also available to advise management teams, on a CEO “pull” basis, to fine-tune business models, shape go-to-market strategies, fill leadership teams, create partnerships and alliances, structure deals, raise capital, and develop governance processes.
Industries
Business to Business Internet/SaaS, Business Services    

Market Position
Companies with a sustainable value proposition in niche regional, or national markets

Management Teams
Track record and/or unique industry advantage

Revenue and Earnings
- Truly distinctive start-ups
- Early stage companies with revenue of $1MM+, breakeven plus

Investment Size
Typically up to $1MM, with capacity for follow on rounds up to $5MM

Geography
Chicago area, Salt Lake City area, Philadelphia area
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We are NOT seeking investments in: Life Sciences, Retail, Entertainment, Restaurants, Commodities, Energy, Oil and Gas
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